I studied Graphic Design and kinda focused on trend forecasting and branding in my 4th year. So I notice good layout and branding before examining the cut and styling of a garment. I am working on my fashion eye, although it has a very long way to go. Paul Smiths ad campaign really blew me away, the dusty colours, combined with clean layout and even clearer branding really made me stop and spend more than the alloted 3 seconds your attention span has on campaigns in magazines. Thumbs up from me.