I am not an actual or aspiring homegoods or packaging designer. I didn't think I pay particular attention to them or scrutinize for profession or hobby, but let's face it, we are surrounded by them both. Our homes are filled with stuff and EVERYTHING seems to be packaged. Be it your coffee, a button, a gift, a necessity, it's pretty much inescapable to run into one of the two, and usually both, at any given time.
Luckily, I find the quirky goods and packages to be inspiring. This weekend, while giving myself a home manicure (hello, budget) I noticed the color I picked was "Poor Lil Rich Girl." Ok, fine, I actually picked the color because of the name. It's pretty, I love me some red hues, and it was a solid choice for a change, but really, the name spoke to me. As I painted my new theme on, I thought what a neat job it would be to come up with that name. And what does that name mean? And how much better that is than "496." And what else has awesome little copy details like this?
Point is, just a fragment of text got me thinking, and I love it. I've been known to save and store clippings, wrappers, etc. from bottles and boxes and such because of the text. I have the ripped off end of a Ghirardelli chocolate bar package held by magnet to my refrigerator not because I want to get the same kind again (though it was delicious), but because it says "Moments of Timeless Pleasure." The date that brought me the bar didn't live up to the text and we didn't ever talk again after consuming the chocolate and bidding each other good night, but I like the words. Not because they speak to me profoundly or remind me of some epiphany or lesson, but they're just clever. Who would think to put those 4 words there? On a chocolate bar? Does anybody else notice this? I don't know, but I love it.
I love reading (and very often saving) the blurbs around a bottle of Vitamin Water, and if I could, I would probably still have a few more cartons of Ben & Jerry ice cream, for the outside copy and the inside details on "limited edition" flavors. I also love checking what my rare Starbucks cup and sleeve have to say, and flipping through the bliss spa catalog to see what words they choose to lend personality to their products and services.
After thinking about how much I love to find fun typography, well-written copy, and perfectly captured package details in everyday items, I ventured to my kitchen to see what else there might be. I was at first disappointed by the lack of Vitamin Water (those bottle aren't cheap), but happily surprised that my making-coffee-at-home budget also brought these coffee creamer messages:
Ah. . . well said, and will do.